My name is Erika McClimans and I am an award winning art director and graphic designer specializing in branding & identity design, web design, package design, typography, social media, and . I live and work within the Washington DC metro area but I support clients globally. Working well with teams as well as on my own, I create designs from start to finish across multiple campaigns and deliver on-time.
I've had the privilege to build strong working relationships with many high-profile clients, including Mobil international and domestic, Washington Redskins, Lockheed Martin, Chevy Chase Bank, Volkswagen, USA Today and Hilton, as well as new business and startups. Currently, I work with EY where, among other things, I'm responsible for leading the creative design for EY's Entrepreneur of the Year (west coast region). https://eoy.ey.com/home
If you have a project that you would like to work together on, please don't hesitate to get in touch.
Corporate Identity mark for Lockheed Martin's International Launch Services (ILS) program. This design graphically illustrates the force and launch of a rocket with its use of bold shapes. The thin lines rotating around the sphere showcases an orbital direction. The font was chosen for its bold simplicity and futuristic style. ILS has worked with more than 45 companies in 22 countries, launching more than 400 missions.
Linkedin animated banner ad for The Jack Welch Management Institute, promoting the MBA program.
Design and production of the RFID Global Solution tradeshow booth for the IEEE 2018 Conference in Orlando Florida. A library of graphic icons were developed to represent the new Visi-Trac software along with logo design and sale sheets.
Designed and implemented a standard digital template, while maintaining brand standards for desktop and mobile landing pages. This allows the Hilton Portfolio team to implement new projects faster and with greater brand consistency.
UI recipe page design for Homewood Suites. This design needed to support automatic import of youtube video recipes, a scrollable recipe display, separate recipe page and ability to upload to social channels.
Hilton Honors double points email campaign. To encourage registration, non-members would receive double points to be used on future stays.
Aligning USAToday and their local markets with a new brand identity system. This included assets like, badges specific to each market, stationery, signage, logo design and social media. Each badge was researched and designed for its specific market city and then illustrated by DKNG Studios.
Research and design of the TC Palm badge for the Treasure Coast Florida market. This badge along with the new Unify typeface represents TC Palm throughout all of its assets. The blue point is part of each badge to create a connection between the brand and the USA Today Network. The coin design highlights the famous 1715 Spanish shipwreck off Florida's. Millions of dollars worth of gold coins have been found throughout the years.
Design and layout of an ad for Hilton and American Express while maintaining co-brand standards. This ad is meant to highlight the bonus points the customer receives when they use their Hilton card on eligible purchases.
Hilton Hotel and Resorts in room hotel guide for guests. This guide serves as a template to be customized by each hotel, showcasing services, amenities and menu options.
Charlie Bear Productions, branding, packaging, photography, illustration and design of Charlie Bear's Grrrreat Adventure Kit.
The kit is marketed toward family members of children. It provides children with all of the essentials to become a cub reporter and encourages them to discover a place in America they love. They can then report back to Charlie Bear and share their story.
An infographic illustrating the 8 Dimensions of Wellness for SAMHSA's wellness initiative.
Design and layout of hotel brand menu templates, uploaded to eMarket for hotel access.
Share for Cures landing page and facebook carousel ads encouraging cancer patients to sign up and share their health data with researchers in order to help find a cure for cancer. SHARE For Cures has built a technology platform called SHARE, the System for Health And Research Data Exchange that enables anyone to collect and aggregate their health and wellness data from many different places. This will include electronic medical records from multiple providers as well as wellness data from apps and mobile devices. #bethecure
Pro-bono design and layout for Loudoun County Ashburn Bandits, Ashburn lacrosse.
Email and display banner ads design for Hilton and the Chicago Cubs.
ANCC Annual Report design and layout. The mission of the American Nurses Credentialing Center (ANCC), a subsidiary of the American Nurses Association (ANA), is to promote excellence in nursing and health care globally through credentialing programs.
ANCC_Poster highlighting strategic goals of nursing excellence.
ANA Enterprise_web banners. Multiple web banner ads congratulating the winners of the Excellence in Nursing Awards.
Design and layout of the ANCC tradeshow booth promoting accrediation programs.
Brochure design for the 100 Lives initiative, which aims to celebrate survivors of the Armenian Genocide and support efforts to keep the legacy of gratitude alive.
Dexter Edward corporate identity package.
Samadhi Partners logo, website and corporate identity package. Samadhi Partners is a group of leading equity and industry analysts who have joined together to deliver high quality, iconoclastic, and actionable research and analysis for their clients.
Samadhi corporate powerpoint presentation.
Walmart corporate powerpoint presentation and in-store column wraps for the Great for You, Walmart food campaign.
Logos and symbols.
Momentive infographic posters highlighting employee benefits.
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